A Blogger’s Event: Eye Exams, Lenscrafters and BlogHer

Dr Bearden is currently on the Lenscrafters Optometric Advisory Council (LOAC) with other Doctors and Lenscrafters leaders from around the country.  Dominque Simon is the Regional Director of Operations for Lenscrafters in New York and also a member of the LOAC.  Dominique (she’s in the back row, farthest to the right in the above pic) informed Dr Bearden of this really cool Blogger event hosted by Lenscrafters in NYC…

In August, LensCrafters hosted a private in-store event for BlogHer bloggers in the NY area to teach parent bloggers about the importance of eye health and style for themselves and their families. The event was held at the Lenscrafters flagship store in Manhattan on 5th Ave in New York City. Bloggers also received tips from LensCrafters on how to make the most out of eye exams and best practices in working with eye doctors.

The event was led by LensCrafters’ VP of Eyecare, Dr. Eliot Grossman and Dr. Shirlie Dowd. Additional LensCrafters’ Eye Doctors were on hand to mingle with Bloggers and conduct eye exams throughout the event.  Style experts were also on hand to help Bloggers to select the right style frames for their face and the best lenses for them.

BlogHer Reviewers take a closer look at LensCrafters:

On the August night in Manhattan, BlogHer’s gathered with the folks from LensCrafters to enjoy some good company, learn some things they didn’t know about eye health, try on new frames with the help of stylists and basically have a pretty good time doing it. They’ve captured the event in their blogs and we think you’ll be surprised by what they each took away from the experience.

Debi was amazed by what she learned:

“Did you know that 10 MILLION children in this country need glasses but aren’t wearing them!?! I had no idea. I was actually quite stunned.”

ChefDruck found a new appreciation for the importance of eye exams:

“Your eyes are valuable, being blind would be terrifying, so why avoid eye exams? They had my attention.”

Victoria appreciated the timing of the event:

“Our rockstar pediatrician dropped the bombshell at her all important 5 year check up that Miss Natalie succeeded at failing her vision test; he also recommended a follow up exam elsewhere. Lovely. Minutes later I saw a Blogher ad announcing their event with LensCrafters…”

Pretty Lady was impressed with the presentation:

“Pretty Lady is pleased to inform you that Lenscrafters has formulated a Serious Educational Agenda, which, unlike a great many commercial endeavors, actually managed to educate her.”

Kimberly found out that eye exams are incredibly important for your overall health:

“But what I didn’t know is that your eyes aren’t only the windows to your soul, they can also be the best windows to your health.

Check Out the BlogHer Blogger’s Blogs……(try saying THAT 10 times fast!):

http://loveisnewadditionstothefamily.blogspot.com/2008/08/open-your-eyes.html

http://www.parentingourchildren.com/have-you-had-your-eye-exam-yet/

http://plwellness.blogspot.com/2008/08/vision-on-fifth-avenue.html

http://chefdruck.blogspot.com/2008/08/is-swag-overdose-possible.html

From enjoying gourmet treats to the personal attention from all of the LensCrafters staff at the event, all of the bloggers had a wonderful time learning about eye health and eyewear fashion!!

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